TEPCO's Fukushima nuclear plant was featured on PBS' most recent NOVA documentary

PulsePoint Group worked closely with world-renowned science journalist Miles O'Brien and Tokyo Electric Power Company to capture PBS NOVA’s latest documentary. 

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PulsePoint Group
April 8, 2011

A recap of last week’s POV posts:

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pew-2011-state-of-the-news-media

 

For media relations and communications professionals, understanding where target audiences go for news is critical. A new report from the Pew Research Center reveals that for the first time, the web has passed newspapers as the second most popular source of news. It's second only to television.

We've been anticipating this milestone, but now that it's here, it has significant impacts for our industry. Most importantly, this shift makes corporate blogs, Facebook pages and Twitter feeds even more important as official sources of news content from major brands.

News Consumers Are Turning to the Web

The Pew study explains that the web is a premier source for news,

For the first time, too, more people said they got news from the web than newspapers. The internet now trails only television among American adults as a destination for news, and the trend line shows the gap closing. Financially the tipping point also has come. When the final tally is in, online ad revenue in 2010 is projected to surpass print newspaper ad revenue for the first time. The problem for news is that by far the largest share of that online ad revenue goes to non-news sources, particularly to aggregators.

As aggregators, bloggers and community sites continue to pull in ad revenue, they will add staff and will become top sources for news and opinion online. This means that a solid digital strategy is critical for any communications department. Building relationships with online media - bloggers, influencers, key opinion leaders, Twitter users, Facebook fans and blog commenters - will become the more important than some relationships with traditional media.

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Former WPP, Accenture Executive To Lead Global Digital Media Practice

Austin, Texas – April 8, 2010 – Paul Walker, widely recognized as one of the leading global digital media experts, is joining PulsePoint Group, a communications management consulting firm, as a third partner to lead the firm’s digital media practice.

 

Walker, a social media advisor to leading global brands like Dell, Johnson & Johnson, Nike, ExxonMobil, Novartis and MasterCard, will team up with Bob Feldman and Jeff Hunt.  PulsePoint was founded just one year ago and has quickly become a trusted, strategic advisor to such companies as Dell, Chevron, Amgen, CA, USAA, Johnson & Johnson, Novartis, Delta Airlines among others.    The firm specializes in digital and social media, issues and crisis management and organizational design and change.

Walker will support PulsePoint’s primary mission of working with major brands to develop strategies and innovative solutions that engage prospects, customers and employees in more relevant and effective ways.  This includes digital, social and mobile media – blended with more traditional CRM, marketing and communications -- to build brands, develop markets and sell more products and services.

Accenture Experience Key to PulsePoint Mission

 

“We are thrilled to welcome Paul as a partner in the firm,” said Jeff Hunt.  “Paul, Bob and I have known each other for more than 25 years and our professional respect and mutual admiration has deepened through every chapter in our careers.  Paul is without a doubt one of the most enlightened and strategic practitioners in digital and social media.  He has pioneered some of the most impactful applications of social media for clients like Dell and more recently The University of Texas,” Hunt said.

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Reprinted with permission from O'Dwyer's Public Relations News

 

Bob Feldman, formerly CEO of GCI Group, and Jeff Hunt, a 17-year veteran of Burson-Marsteller, who are now in their own firm, said PR pros must take notice of advice in The McKinsey Quarterly that chief marketing officers might be the ones to lead in refurbishing the tarnished reputations of the financial and business worlds.

 

Feldman and Hunt, now partners in Pulse Point Group, Los Angeles and Austin, say McKinsey's advice is "a warning to communications and PR heads" that they must present the case for PR to their managements or risk being "marginalized."

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