Originally Published PR Week, June 25, 2010

We’ve all been through SWOT exercises and, if you’re like me, you’ve often wondered if the process – sometimes painstaking and laborious – really yields actionable insight.
Lately I’ve had the opportunity to create and lead what I would call “Quantified SWOTS” and, perhaps not surprisingly, the quantification makes the end product more precise and actionable.

You may want to consider it. Let me explain.

Perhaps you’re considering the future of your own organization and want to do a self-assessment. Typical solution: SWOT.

But try this variation.

Work with your team and develop a master list of attributes that you believe your function has responsibility for within your company. The list, of course, includes things like leadership communications support, CSR, media outreach, employee engagement, etc. Break this down and be as specific as you like.

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PulsePoint Group
September 11, 2009

Check out this profile of management professor Ethan Burris by Tracy Mueller from the McCombs School of Business at the University of Texas-Austin on why an open, two-way employee feedback loop is vital to morale and idea generation.

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