JC Penney logo backed by a football field

The Super Bowl is like the Super Bowl of customer engagement – brands across industries try to stand out from a cluttered crowd to connect with customers. Last year we witnessed the “Oreo moment” when Oreo took advantage of the power outage with a clever, quick tweet. 

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Howard Clabo, Senior Director of Worldwide Media Relations at Applied Materials, on repositioning the company as a leader in solar technology after years of strategically operating in the background for its clients in semiconductor, television panel and other industries.

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PulsePoint Group
April 20, 2009

Michael Watras, Chairman and CEO of New York branding consultancy Straightline, on major trends in branding.

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