Methodology and Social Journey Maps.

Michael Gale, PulsePoint Group partner, discusses the methodology behind a new study, conducted in collaboration with The Economist Intelligent Unit, “The Economics of the Socially Engaged Enterprise.” He explains executives’ perceptions on the business value of social engagement and presents a social journey map for companies to follow.

A Socially Engaged Enterprise and the Imperative of C-suite Advocacy.

Jeff Hunt, PulsePoint Group partner, provides a definition of a socially engaged enterprise and discusses the imperative of C-level advocacy for social engagement success.

Lisa Ryan - The Comms Job Market

Lisa Ryan, SVP/Managing Director of Heyman Associates, the NYC-based search firm specializing in communications, discusses the job market for communications in today’ s uncertain economy.

Digital Innovation: Part 1

A few signs have suggested an end to the recession may be on the horizon. As our clients’ businesses pick up they are investing in revitalizing products and services. They are kick-starting their innovation initiatives. Many of them are exploring crowdsourcing and co-creation options, and we have a lot of experience in this area. In the next couple weeks I am going to post 2-3 videos on digital innovation. The first one (posted here) looks at five cases I really like: Foldit, Dell ’ s IdeaStorm (we worked on this one), Cisco ’ s iPrize, P&G Innovation and AT&T ’ s internal innovation initiative. Let me know what you think.

PulsePoint Group Corporate Communication Index Series Part 4: Governance

Bob Feldman, partner of PulsePoint Group provides commentary on the firm’s Corporate Communication Index. This is the fourth in a series of videos where he provides insight into the findings.

Oscar Suris on Keys to Success in Any Industry

Oscar Suris, EVP of Corporate Communications at Wells Fargo who recently transitioned from the auto industry to financial services, discusses the keys to success as a communicator in any industry.

Index Series 6- Change

Bob Feldman, partner of PulsePoint Group provides commentary on the firm’s Corporate Communication Index. This is the sixth in a series of videos where he provides insight into the findings.

George Jamison on the landscape and job prospects for CCOs

George Jamison, principal at Spencer Stuart, on the today’s communications landscape and job prospects for Chief Communications Officers.

Marketing Strategy

WATCH Michael Gale, recognized industry expert in integrated technology marketing, discuss digital and social engagement strategy.

Brand Reputation and Issues Management

WATCH Jeff Hunt, Lead Partner in PulsePoint Group’s Brand and Reputation Management Practice

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