With SXSW Interactive behind us, what are some of the insights that we can apply to the communications field? One of the most illuminating topics covered was the emergence of Gen Z, now 83 million strong. This group of 5 to 20-year-olds (¼ of the U.S. population) strays from the path that Millennials have blazed, forcing companies to once again rethink their approaches to this upcoming demographic shift. Characterized as ethnically diverse, gender fluid, and multiracial, Gen Z is a new breed of consumer. By 2020, they’ll grow to 40% of all consumers in the United States with $3.2 trillion in purchasing power.

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In 2016, social media advertising is one of the most financially viable and effective means of advertising. With social media advertising revenues set to increase by another 18% this year (1), it is close to becoming a $10B industry in the US alone.

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I‘m not sure we’ve reached a tipping point yet, but the trend towards greater integration of communications and marketing is accelerating at an even more rapid clip than just a year or so ago.

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PulsePoint Group
March 15, 2016

The penultimate day of SXSW Interactive was filled with valuable sessions and learnings. Here are our key takeaways from the day.

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PulsePoint Group
March 14, 2016

Day 3 of SXSW Interactive brought more eye-opening sessions. Our team of SXSWi-goers share their favorite learnings below:

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PulsePoint Group
March 13, 2016

Day 2 of SXSW Interactive was another insight and action-packed day. Our team reflect on what they learned.

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PulsePoint Group
March 12, 2016

Day 1 of SXSW Interactive was packed with insightful panels and thought-provoking sessions. Our team of SXSWi-goers share their favorite learnings below:

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Like many of you, I’m fascinated by the growing trend of content democratization over the last 12-16 months. And if you’ve been following it closely you know that creativity isn’t just reserved for developing that content, but it’s also pivotal in picking the right format and platform to reach your intended audience (and maybe the unintended, too). Attention spans are waning, platforms are becoming more diverse, and the environment is as cluttered as the main stage at Coachella. So for this year’s SxSWi I’ll be making it a point to check out these four sessions all about best practices and innovations in the content creation and storytelling space. More to follow!

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Tomorrow marks the start of SXSW 2016, and, here at PPG, we could not be more excited! Among the seemingly never-ending list of events this year, we’ve identified a few key themes that are shaping the future of digital interaction: one of the most prominent being the growing web of connected devices, or the Internet of Things (IoT). Though the implications of IoT are unclear, it has already begun to change the way we interact with each other and brands on a daily basis. Here we’ve pulled together a list of 3 SXSW sessions covering the future of marketing in IoT.

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As healthcare continues to evolve into the digital age, all players in the health ecosystem must find new ways to reach, engage with, and protect their key stakeholders. SXSWi 2016 has dozens of panels aimed at doing just that. Here are my picks from this year’s lineup.

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