molecule chain containing social media logos

One of the most common challenges communications executives face during times of crisis is when and how to calibrate the proper corporate response.

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JC Penney logo backed by a football field

The Super Bowl is like the Super Bowl of customer engagement – brands across industries try to stand out from a cluttered crowd to connect with customers. Last year we witnessed the “Oreo moment” when Oreo took advantage of the power outage with a clever, quick tweet. 

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