A mere 11% of B2B lead generation marketers describe their marketing as highly effective and efficient, according to a September 2012 report compiled by Lenskold Group and sponsored by The Pedowitz Group. These marketers are more likely than the other survey respondents to be using integrated marketing automation (68% vs. 49%), report higher growth than their competitors (33% vs. 17%), and use marketing ROI metrics to measure effectiveness (58% vs. 34%).

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