This post is a part of a multi-part series on social listening.

The Goal Is Empowering Engagement

We’ve all heard the buzz around “listening,” and you’ve seen companies tout their world-class listening command centers. Listening is built on the premise that it is the first step in a social media strategy. But, many companies have conducted listening exercises and find themselves left without actionable insights that lead to a social strategy. So, before embarking on a listening investment, you need to understand the true purpose of listening: unlocking the secrets of engaging with your target audiences.

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