I just left a session at SXSW called “Discover the New Frontier of the Glocal Internet” (See tweets from the session here). It was a great panel consisting of Adrian McDermott, VP of Engineering at Zendesk; Christine Lagorio, Exec Editor at Inc.com; Dave Altarescu, US Director of Marketing at Spotify; Holger Luedorf, VP, Mobile & Partnerships at FourSquare; and Jack Welde, CEO at Smartling.

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You probably saw the delightful picture summary on Reddit and Facebook describing various social media options in relation to donuts!  It’s like a cheat sheet for the social landscape.  Social technologies require a new lexicon, so a cheat sheet approach helps us more efficiently jump into online conversations.

For those who may not have seen it, here it is:

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“The best executive is the one who has sense enough to pick good [people] to do what (s)he wants done, and self-restraint to keep from meddling with them while they do it.”

-Theodore Roosevelt

With President Roosevelt’s perspective in mind, your internal social engagement policy should help those good people do their jobs, and it shouldn’t be designed to meddle with them while they are doing it.

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