A recent Pew study on internet usage by age paints an interesting picture.  A few of the key findings:

  • The age gap, where millennial usage far exceeds that of other groups that were identified in 2009, seems to be shrinking.
  • Email and search still reign supreme, so for those of us who predicted email was dying, perhaps we shouldn't be editing its obituary just yet.
  • Depending on just how old you are, that friend request from mom or grandpa isn't a fluke. The 74+ age group represents the fastest growing segment of social media users, quadrupling since 2008.
  • While traditional blogging seems to be undergoing a redefinition based on the emergence of Twitter, Facebook status updates and the like, the emergence of video represents perhaps the biggest shift in content choice, rising 14% in adult internet usage.

This infographic from Pew outlines the key findings.  The complete study can be found here.

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App of the Day has broken down the current iOS app landscape. I was pleased to learn books beat out games as the top category for apps in Apple’s marketplace. However, I was not surprised to learn 85% of apps are for the iPhone. Check out some of the other interesting stats on Mashable:

The people over at App of the Day have crunched the numbers and, using data available from Apple and other sources, have broken down the iOS app landscape. They have also created an elegant infographic to visualize the data. Some of the results might surprise you.

“Using a variety of sources including Apple’s RSS feeds and search APIs, we put together a collection of data that we then analyzed to produce the infographic,” founder Jordan Satok explained to us.

According to App of the Day’s analysis, 67% of applications in the App Store are paid apps, and 50% of all apps (not just paid applications) cost less than $3.00. The vast majority of these apps are for the iPhone — a whopping 85% are iPhone-only, while another 8% are “universal” apps for iPad and iPhone

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We are approaching the close of 2010, and we've seen a lot. Luckily for those of us with short memories, Google and Twitter have created microsites so we can re-live the year's top topics. Google's site shows the top searches and Twitter's shows the top trending topics of 2010.

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The most searched topics in the United States on Google in 2010 were:

  1. iPad
  2. Chatroulette
  3. iPhone 4
  4. World Cup
  5. Justin Bieber
  6. Myxer
  7. Facebook
  8. Groovseshark
  9. Glee
  10. Mocospace

There are certainly some surprises in that list. Overall, products and services are searched most often. Apple dominated with two of the top three searches. Of the list, only the World Cup was an event, and even it could be classified as an entertainment service.

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Ever wonder if your latest blog post would have received more eyeballs if you posted it on a different day or at another time? Check out HubSpot's Dan Zarella's latest research on optimal times to post:

 

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Charlie Perkins, public relations director of the Americas for Ernst & Young, on the current communications landscape and how we impact our organizations.

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