Laura Moore, Vice President of Global Communications at Kimberly-Clark, on developing, refining and enacting a new mission for the global communications function at Kimberly-Clark.

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Originally Published PR Week, September 24, 2010

In conducting research recently on best practices in corporate communications functions, one thing in particular struck me.

In decentralized organizations, the best chief communications officers aspire to have large chunks of their time allocated for…nothing.

Let me explain.

The larger the enterprise, particularly when decentralized and matrixed, the more complex, the more players, the more issues, etc.  As such, the CCO is required to do all those things with which most of us are familiar: CEO counselor, communications strategist, leader of a large organization, responsible for talent management, etc., etc.

And then some.

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PulsePoint Group
September 10, 2010

The Federal Trade Commission (FTC) recently announced that it has entered  into a consent order with a public relations agency whose employees posted  positive reviews about the firm’s clients’ products within iTunes.  This is  the first enforcement action involving the FTC’s endorsement guidelines, which  were recently updated to apply to social media, and makes it clear that  employers can be held responsible for encouraging their employees’ online  conduct.

The FTC endorsement guidelines require that bloggers discussing  or reviewing products or services disclose any a connection between the endorser  and the marketer of the product that would affect how people evaluate the  posting.

 

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