Originally Published PR Week, September 24, 2010
In conducting research recently on best practices in corporate communications functions, one thing in particular struck me.
In decentralized organizations, the best chief communications officers aspire to have large chunks of their time allocated for…nothing.
Let me explain.
The larger the enterprise, particularly when decentralized and matrixed, the more complex, the more players, the more issues, etc. As such, the CCO is required to do all those things with which most of us are familiar: CEO counselor, communications strategist, leader of a large organization, responsible for talent management, etc., etc.
And then some.