Communities bring people together. In the offline sense, people gravitate toward communities because they are able to share with others and benefit from team-dynamics. This means resources can be pooled to achieve common goals. In this sense, everyone wins when they join a community that they really care about.

Companies have been in the community-management business for a long time. Athletic shoe stores organize runner clubs and bookstores organize book clubs, but the really successful communities focus on the mutual benefits to members and organizers. These benefits have to be things that the individuals cannot gain or achieve on their own, or would at least find challenging on their own.

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PulsePoint Group
August 11, 2010

Oscar Suris, EVP of Corporate Communications at Wells Fargo who recently transitioned from the auto industry to financial services, discusses the keys to success as a communicator in any industry.

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Originally Published PR Week, August 6, 2010 (subscription access only)

What’s your World Series?

As we continue a slog through a tough economy, I’ve noticed a dilemma facing many companies vis-à-vis motivating their employees. Whereas the sports world affords the clarity of a tangible, meaningful goal (e.g. World Series, Super Bowl, etc.) in which every member of the team is in complete alignment to pursue, business doesn’t have it that easy.

And, in a down environment, it’s that much more common for employees to feel that their work is just that: work.

It’s hard to imagine each Major League baseball team playing 162 games during the year and everyone then going home. It sounds absurd because what’s the purpose of playing all those games if it doesn’t really matter.

There has to be a purpose.

What is your purpose?

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