Originally Published PR Week, August 6, 2010 (subscription access only)
What’s your World Series?
As we continue a slog through a tough economy, I’ve noticed a dilemma facing many companies vis-à-vis motivating their employees. Whereas the sports world affords the clarity of a tangible, meaningful goal (e.g. World Series, Super Bowl, etc.) in which every member of the team is in complete alignment to pursue, business doesn’t have it that easy.
And, in a down environment, it’s that much more common for employees to feel that their work is just that: work.
It’s hard to imagine each Major League baseball team playing 162 games during the year and everyone then going home. It sounds absurd because what’s the purpose of playing all those games if it doesn’t really matter.
There has to be a purpose.
What is your purpose?