Originally Published PR Week, June 25, 2010

We’ve all been through SWOT exercises and, if you’re like me, you’ve often wondered if the process – sometimes painstaking and laborious – really yields actionable insight.
Lately I’ve had the opportunity to create and lead what I would call “Quantified SWOTS” and, perhaps not surprisingly, the quantification makes the end product more precise and actionable.

You may want to consider it. Let me explain.

Perhaps you’re considering the future of your own organization and want to do a self-assessment. Typical solution: SWOT.

But try this variation.

Work with your team and develop a master list of attributes that you believe your function has responsibility for within your company. The list, of course, includes things like leadership communications support, CSR, media outreach, employee engagement, etc. Break this down and be as specific as you like.

Read more

Former President of Burson-Marsteller to be Firm’s First Chairman

AUSTIN, TX (June 17, 2010) — Management and Digital consulting firm PulsePoint Group announced today the appointment of Don V. Cogman as Chairman.

Cogman is the former president and chief operating officer of global communications firm Burson-Marsteller, and has been active in public policy work for many years. Cogman has served as a senior counselor with PulsePoint Group since the firm’s founding.

“Don is a true leader in our field, and my partners and I are thrilled to welcome him into this new role,” said Jeff Hunt, principal and PulsePoint co-founder. “His expertise in public affairs, issues management and strategic communications combined with his deep board service experience make him a perfect fit to serve as our first Chairman.”

The Changing World of Communications Management

Cogman brings over 30 years of strategic consulting experience as the company continues to focus on enhancing the rapidly evolving role of communications as a strategic business asset.

Read more