Originally published in PR Week

We’ve entered the next phase of social media. The experimenting is over. Social media has transformed our business; how companies communicate will never be the same. And I mean communicate in the broadest sense of the word, including marketing, customer engagement, market engagement for R&D and product development, etc.

From where I sit, many chief communications officers are helping to drive this change and will be at the forefront of this corporate transformation.

But I also see many who aren’t. The clock is ticking and it’s time to do what’s required to provide leadership.

The alternative: Marketing will do it for you.

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PulsePoint Group
September 11, 2009

Check out this profile of management professor Ethan Burris by Tracy Mueller from the McCombs School of Business at the University of Texas-Austin on why an open, two-way employee feedback loop is vital to morale and idea generation.

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Check out Dave Fleet's insightful post on social media lessons PR folks can glean from our advertising colleagues.

In a nutshell, here are the five lessons:

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