Its amazing how short memories can be, and in particular how the media can “invent” something that has long been around.

Due in large part to the media’s love affair with Barack Obama, recent stories have developed on how the President has turned average citizens into lobbyists – a group he has publicly denigrated on more than one occasion – and what a powerful force they can be at the grassroots level if organized and motivated as he so successfully did in his 2008 presidential campaign.

Notwithstanding his personal success in mobilizing his troops to successfully wage his campaign (which was extremely well done), grassroots lobbying has been around longer than Barack Obama has been out of grade school. And, corporations and associations that woke up years ago to the tremendous impact it could have on legislation important to their future have long understood the power of the “voter back home” in influencing Congress and the Administration.

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PulsePoint Group
July 24, 2009

Ray Jordan, Corporate VP of Public Affairs and Communications at Johnson & Johnson, on learning from a tough situation at J&J.

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Howard Clabo, Senior Director of Worldwide Media Relations at Applied Materials, on repositioning the company as a leader in solar technology after years of strategically operating in the background for its clients in semiconductor, television panel and other industries.

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Reprinted with permission from O'Dwyer's Public Relations News

 

Bob Feldman, formerly CEO of GCI Group, and Jeff Hunt, a 17-year veteran of Burson-Marsteller, who are now in their own firm, said PR pros must take notice of advice in The McKinsey Quarterly that chief marketing officers might be the ones to lead in refurbishing the tarnished reputations of the financial and business worlds.

 

Feldman and Hunt, now partners in Pulse Point Group, Los Angeles and Austin, say McKinsey's advice is "a warning to communications and PR heads" that they must present the case for PR to their managements or risk being "marginalized."

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Tom Martin, a senior counselor with PulsePoint Group, the Executive-in-Residence at the College of Charleston and a member of the Josephson Institute of Ethics Board of Governors, on the state of ethics in corporate communications.

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Chris Atkins, VP of Corporate Communications at Standard & Poor's, discusses being at a credit agency during the current economic crisis.

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