A little over a year ago, these were the first thirteen words of a Forbes story titled “Google vs. Facebook”: “Competition is heating up between Google and Facebook for control of the universe…”
Whether you’re a Chief Communications Officer or a Chief Marketing Officer, it is extremely important you understand the nature of this battle because the wars waged over the Web by these behemoths can, and will increasingly, impact your online strategy.
Like every major conflict, it started as genuine competition (“I wonder what those guys are doing?”) before a fundamental difference of opinion (“That’s not the way it’s done!”) triggered a full-out war with some former Google employees taking parting shots on their way to Facebook.
Google, which went public less than five years ago, grossed nearly $22 billion last year in only its 10th year of existence. As far as the Internet is concerned, if you were to compare Google to an American, with the options being a) Tom Hanks, b) Tiger Woods, c) Barack Obama or d) Oprah Winfrey, the answer would be e) ‘greater than all of the above’.