Paul Argenti, Professor in Dartmouth's Tuck School of Business, on using social media as a corporate communications tool.

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Originally published PR Week 

I recently had the privilege to be invited by the Council of PR Firms to join some colleagues in a teleconference/webinar about the strategies agencies can employ to do well in this difficult economy.

 

I was joined by Kathryn Metcalfe of Pfizer, Baker & McKenzie's Mark Bain, Peppercom's Darryl Siry, and by our moderator, Darryl Salerno of Second Quadrant.

 

It should come as no surprise that these folks had some terrific insights, ranging from high-value ways to help companies drive their businesses forward to basic recommendations on the importance of passionately focusing on client loyalty in such a tumultuous time.

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Bob DeFillippo, CCO of Prudential, discusses how the company communicates news with employees through its PRU Today platform.

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We have gone from near-panic over the emergence of swine flu, to dismissing it as hype.

On May 1, the World Health Organization reported only 331 cases of swine flu worldwide, but still declared the crisis to be at level 5 alert on a scale of 6, meaning that this strain of flu might be considered an all-out pandemic if the numbers keep rising.

On the same day, CNBC reported that flu masks were “flying off the shelves,” and soon after, China quarantined Mexican visitors.

Now, just a few days later, with the virulence of the virus apparently less than originally feared, the federal government has relaxed its attitude toward school closings and the media is asking whether it was all hype. The public has quickly become so blasé that, only a few days after Vice President Biden sounded an off-message travel alarm, “Cinco de Swino” parties were held in Washington and other U.S. cities.

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David Samson, General Manager of Public Affairs at Chevron, on managing reputation in an industry under intense scrutiny.

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Ray Jordan, Corporate VP of Public Affairs and Corporate Communication at Johnson & Johnson, on the organizational philosophy of J&J and the corporate communications group and how they maintain consistency.

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