Originally Published PR Week

I'm going out on a ledge here, and writing this column two weeks before Election Day. There's a decent chance you're reading this after we know the identity of our next president. So if Sen. John McCain won the election, what follows won't hold much water. But, if Sen. Barack Obama is our next president, I think there are some lessons we should all consider.

The last weeks of the campaign were particularly volatile due to intense problems with the economy. The quickly assembled bailout package, followed by the wild fluctuations of the stock market, created a crisis mentality, adding to the already combative election cycle.

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