Originally Published PR Week

This month I’m going to shift from internal management to issues management, and our case study comes straight from the last few weeks’ headlines:

Day after day, we’ve seen pictures of Koreans jamming the streets to protest lifting of a ban on U.S. beef imports. The protests were inflamed when the U.S. ambassador insulted Koreans by saying they were ignoring what science knows about mad cow disease, fear of which underlay the import ban.

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