Originally Published PR Week

I’ve been friends for a long time with a guy we’ll call Marvin Blotnick.  Marvin was flying home from Chicago the other day having spent a tough two days at a corporate senior management meeting.  Marvin was stressed.   He told me every executive at the meeting was asked to do scenario planning, which meant Marvin had to come back with two new budgets, one reflecting a 10 percent cut, the other 20.

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