Prior to joining PulsePoint Group, Shani worked at Lieberman Research Worldwide. There she designed and executed both qualitative and quantitative studies. As an analyst, she used study results to provide clients with data-driven, consultative business and marketing insights. She also played a key role in developing their analytic capabilities in digital and social media. There she worked with clients such as Target, Pfizer, ExxonMobil and DIRECTV.
Prior to LRW, Shani was with GolinHarris where she engaged in real-time social media monitoring, developed analytic reports and created strategic content plans for clients such as Adidas, Nestle and Toyota.
She has also conducted extensive public relations industry and communication function research, most specifically as a lead researcher for the Annenberg School of Communication and Journalism’s Generally Accepted Practices study.
Shani holds a Masters of Arts degree in Strategic Public Relations from the University of Southern California’s Annenberg School for Communications and a Bachelor of Arts degree in Psychology from California State Polytechnic University, Pomona.