Prior to joining PulsePoint Group, Faryar oversaw communications and social media for FOX Sports' national soccer-dedicated, 24/7 cable network, FOX Soccer. At FOX Soccer, Faryar was responsible for managing the positioning and messaging for the brand's numerous international media properties, including the Barclays Premier League, UEFA Champions League, the FA Cup and the 2015-2022 Men's and Women's FIFA World Cups. During his time at the network, Faryar led the integration of social media with the channel's TV broadcast and helped FOX Soccer's social media platforms become the country's largest online soccer community, while leading the entire FOX Sports family in followership and engagement.
Faryar has also managed public relations and social media campaigns for national consumer-facing brands such as Heineken USA, ESPN and Toyota during his time at national boutique firm, Formula PR. His work helped brands tell their respective stories through traditional and digital media opportunities.