Saturday, March 12, 9:30 AM
Having previously worked in sports television I know just how good broadcasters can have it — the content is essentially DVR-proof. But with increasing media rights costs, fans essentially becoming sideline reporters, and athletes growing into bigger brands than the sports they play, broadcasters and leagues must find new and engaging ways to provide fans with custom and real-time content alternatives that they’re increasingly getting on a second screen (e.g. think about all the iPads on your coffee table during football Sunday).
This module will see content and technology leaders from the MLB, Mashable, WWE and TiVo discuss the growth of digital service providers, the expansion of platforms and services, and how these trends can be used to tap into a larger global audience.
Sunday, March 13, 3:30 PM
Thanks to the proliferation of social media, and an effort by brands to compete with the 24/7/365 news cycle that exists today, many of today’s largest companies are now branding themselves as “media producers.” Content and engagement are new currencies that executives pay attention to, and a larger effort has been placed on creative storytelling to win both of those categories. This module will see the BBC discuss a BAFTA award winning television series, the challenges to producing it, and how it was ultimately successful by using a series of online assets such as audio and photo galleries, witness statements, etc.
3 — Why GIFs?
Monday, March 14, 9:30 AM
“Facebook, Twitter, Google, and many more have just recently embraced a technology from 1987, why?”
It’s true. If a photo is worth 1,000 words, then a GIF is certainly worth 1,000 “LOLs” in a group chat. The recent phenomenon of GIFs as everyday content has allowed companies and the conversations around them to take on a whole new dimension of engagement. In this module, Alex Chung (CEO, Giphy) will discuss the history of this content form, the science behind why they’re so engaging, and will shed light on what’s to come.
Tuesday, March 15, 12:30 PM
Just like GIFs, virtual reality isn’t a new concept. But with the mobile device soon finding its way onto official charts of the human anatomy, brands have seen this as an opportunity to serve up the most immersive content imaginable in an effort to raise awareness, recruit fans, and tell a much richer story for a cause or organization. This session will see Ricardo Laganaro, film director at O2 Filmes (the biggest production company in Brazil), discuss his work to build fulldome projection experiences for Museo do Amanhã, and other projects.
Updates, thoughts and general observations to follow, but for now be sure to check out @PulsePointGroup on Twitter to see all the great takeaways our team will be gleaning from this year’s SxSW Interactive. Stay safe, have fun, and watch out for the pedicabs!