1 - Data Defeats Truman: How CRM Will Elect a President  

Saturday, March 12, 9:30 am

Two HAVAS digital strategists are presenting on how presidential campaigns are using advanced segmentation and CRM to send personalized messages around topics voters care about. In this session, they will share analysis on what is working and what isn’t in the 2016 presidential campaigns. Given the uniqueness of this campaign season, I’m interested to see what they’ve uncovered. 

2 – Randomness in Baseball: Cluster Luck or Cluster F***?

Saturday, March 12, 12:30 pm

Sometimes I feel like I’m the only baseball fan left in the world, so this panel is especially appealing to me. A data scientist, a sports writer and the first woman to coach in a MLB organization team up to examine the role of randomness in the beautiful world of baseball. They’ll even explore the best strategies to use “luck” to your advantage. 

3 – How Data Science Can Help Avoid the Next Recession

Saturday, March 12, 3:30 pm

The economy matters a lot, and data can teach us a great deal about it. This panel brings a few big names, including a director of economics at Google, the Chief Economist from Indeed and the Co-founder of Spaceknow to explore the latest data and help answer some of our biggest, burning questions on the economy. No matter what industry you are in, you’ll find something relevant to you in this panel. 

4 – Data Ethics in the Age of the Quantified Society

Sunday, March 13, 12:30 pm

Science and technology have moved at lighting speed to enable new types of data collection, faster analysis and deeper insights. These tremendous advances also bring new risks and new potential victims. This panel of researchers, reporters and government advisors will discuss ethical boundaries and questions society and data scientists must address as analysis becomes more important. 

5 – Dashboards Are Easy, Visualization Is Hard

Monday, March 14, 9:30 am

Effective data visualization is tough, but crucial to communicating analysis to key decision makers. This intriguing panel pairs data strategists and visualization engineers together to discuss the best approaches to creating world-class visualizations that truly tell the story behind the numbers. 

SXSW is always a whirlwind of learning and networking and this year seems to have more diversity of topics than ever before. Don’t forget to plan your schedule and we’ll see you in Austin! Follow the company on Twitter (@PulsePointGroup) to see our latest insights from SXSWi.